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  5. Dr. Reena T S

Faculty - Commerce

Dr. Reena T S

Assistant Professor

M Com, MBA, B Ed, UGC NET, Ph.D

Education

QualificationUniversity/BoardSubjects/
Specialization
PGCALICUT UNIVERSITYCOMMERCE
B.EDMAHATMA GANDHI UNIVERSITYCOMMERCE
SETGOVERNMENT OF KERALACOMMERCE
NETUGCCOMMERCE
MBABHARATHIAR UNIVERSIRTYHUMAN RESOURCE MANAGEMENT

Research Degrees :

QualificationTitleDate of awardUniversity
Ph.DA COMPARATIVE STUDY ON MARKETING STRATEGIES OF PUBLIC AND PRIVATE  ORGANISED RETAILERS IN KERALA WITH SPECIAL REFERENCE TO FOOD AND GROCERY PRODUCTS04-10-2021BHARATHIAR UNIVERSITY

Recognized Orientation/Refresher/ Winter/Short Term Courses attended

Name of the Course/Summer schoolName of Institution & PlaceDurationSponsoring Agency
Orientation courseHRDC  CALICUT09-01-2015 TO 06-02-2015UGC
Refresher courseHRDC  KANNUR17-01-2018 TO 06-02-2018UGC
Refresher courseHRDC  -UNIVERSITY OF KERALA17-11-2020 TO 30-11-2020UGC
FDP on innovation and entrepreneurship developmentUGC-MHRD-STRIDE15-04-2021 TO21-04-2021UGC
Short term courseHRDC  -UNIVERSITY OF KERALA19-08-2022 TO 25-08-2022UGC

Training Attended

Name of the CourseName of Institution & PlaceDurationSponsoring Agency
Residential Training ProgrammeKIED03-09-2015 TO 04-09-2015GOVT.OF KERALA
Career Enrichment Programme 20-02-2013VIDHYA BHARATHI GROUP OF INSTITUTIONS
Faculty Development Programme 08-08-2015IBS BUSINESS SCHOOL

Publications:

Sl. NoTitle of PaperName of Journal/Publisher in case of BookDate of Publication and Impact factor if anyVolume number and Pages
1A Study on customer satisfaction of Public Distribution SystemRESEARCH SCHOLAR,June 2017ISSN 2249-6696Vol.7,                    Page No.151-155
2.Marketing Strategy of Telecom Retail Sector- A Comparative Study between BSNL and Private Operators,International Journal of Multidisciplinary Approach & Studies,Jan-Feb 2018Vol.5,                    Page No.1-8
3Marketing strategies of public and private organized retailers in KERALA-A comparative studyJournal of emerging technologies and innovative researchMarch 2019 ISSN2349-5162 UGC APPROVED IMPACT FACTOR 5.87Vol 6 Issue 3

Paper presentation :

  1. Presented a paper titled’’ Relevance of PMJDY in Financial Inclusion’’ in the UGC sponsored National  Seminar held at St.Xavier’s  college for women ,Aluva  on27 th and 28 th November 2014.
  2. Presented a paper titled ‘’ A study on MUDRA bank and its impact’’ in the UGC sponsored  International Conference on Emerging Trends  in Finance and Management held at MES Asmabi College ,Kodungalloor  on 26 th and 27 th  November 2015.
  3. Presented a paper titled  ‘’  A study on the marketing of products of Kudumbashree enterprise in Vadakkekkara  Grama Panchayath’’ in the UGC sponsored  International Conference on Enterepreneurship , Innovation and Development held on 8 th and 9 th  January 2016 at St.Peter’s College ,Kolencherry.
  4. Presented a paper titled ‘’ A comparative study on the marketing strategy of kudumbashree micro enterprises in Pravoor and kodungalloor municipality” in the KSHEC sponsored International Conference  on changing financial scenario in India held at MES Asmabi college Kodungalloor on 20 th, 21st and 22nd December 2017.

 Participation:

1.Participated in the UGC sponsored national seminar held at ST.Xavier’s  college for women ,Aluva on 27 th and 28 th November 2014.

2. Participated  in the UGC sponsored  International Conference on Emerging Trends  in Finance and Management held at MES Asmabi College ,Kodungalloor  on 26 th and 27 th  November 2015 .

3. Participated in the UGC sponsored  International Conference on Enterepreneurship , Innovation and Development held on 8 th and 9 th  January 2016 at St.Peter’s College ,Kolencherry.

4. Participated in the  three days National workshop on “ Research Methodology & Data Analysis for social sciences  held at Government College ,Kodanchery  on 26 th, 27 th, and 28 th September 2017.

5. Participated  in the KSHEC sponsored  International Conference  on changing financial scenario in India held at MES Asmabi college Kodungalloor on 20 th, 21st and 22nd December 2017.

6.Participated in the National Level workshop on Data Processing and Analysis  Using Microsoft Excel organised  by the postgraduate department of commerce  Newman college,Thodupuzha on 11 th January 2020